{"id":22466,"date":"2020-05-07T23:07:13","date_gmt":"2020-05-08T04:07:13","guid":{"rendered":"https:\/\/golightstream.com\/?p=22466"},"modified":"2020-05-07T23:07:13","modified_gmt":"2020-05-08T04:07:13","slug":"live-streaming-vs-video-conferencing-which-should-you-choose","status":"publish","type":"post","link":"http:\/\/dev.prlxweb.com\/golightstream\/live-streaming-vs-video-conferencing-which-should-you-choose\/","title":{"rendered":"Live Streaming vs Video Conferencing\u2014Which should you choose?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22466\" class=\"elementor elementor-22466\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f650812 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f650812\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8c835b\" data-id=\"a8c835b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcb7459 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"fcb7459\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1.png 1080w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1-169x300.png 169w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1-576x1024.png 576w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1-768x1365.png 768w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_Mobile_3-1-1-864x1536.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d1041 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"28d1041\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_3-1.png\" class=\"attachment-full size-full\" alt=\"The difference between live streaming and video conferencing\" srcset=\"http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_3-1.png 1280w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_3-1-300x169.png 300w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_3-1-1024x576.png 1024w, http:\/\/dev.prlxweb.com\/golightstream\/wp-content\/uploads\/2020\/05\/Livestream_vs_VideoConference_3-1-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e1d66 elementor-widget elementor-widget-text-editor\" data-id=\"69e1d66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As we adjust to the new normal, everyone is moving their social life online. Happy hours, concerts, baby showers and late night talk shows\u2014all digital right now. There are two main ways people are connecting online: Video Conferencing and Live Streaming. They\u2019re similar, but the differences are important to know when deciding which is right for you.<\/p><h2>What Is Live Streaming?<\/h2><p>Put simply, live streaming is broadcasting in real-time to an online destination like Facebook, YouTube or Twitch. You can go live for a small, private group, or a huge public audience &#8211; there are no limits to viewers.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-21684 size-full\" src=\"https:\/\/golightstream.com\/wp-content\/uploads\/2020\/03\/1280x720_GuestStars.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/>Typically, the live stream is organized by one person who serves as the host or director: Inviting guests to participate, screen sharing, playing prepared video. Additionally, the host replies to questions or comments from viewers in real time.<\/p><p>Live streams allow for a lot of visual control\u2014placing certain guests or elements in particular places on screen so that the look of a live stream can be personalized.<\/p><p><span style=\"font-size: 2.4em; font-weight: 900; color: inherit; background-color: transparent;\">What is Video Conferencing?<\/span><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-22470 size-full\" src=\"https:\/\/golightstream.com\/wp-content\/uploads\/2020\/04\/Screen-Shot-2018-01-30-at-4.00.39-PM-e1588095552479.jpg\" alt=\"\" width=\"800\" height=\"502\" \/>Video conferencing is a private digital gathering, like on Google Hangouts or Facebook Messenger.<\/p><p>Platforms like Zoom allow people to tune in with a Grid view (where they see the faces of every member of the conference) or with a Speaker view (where the current person talking fills the screen).<\/p><p><span style=\"font-size: 2.4em; font-weight: 900; color: inherit; background-color: transparent;\">What\u2019s similar between Video Conferencing and Live Streaming?<\/span><\/p><p>Video conferencing and live streaming are both live! Both can feature pre-taped elements, but the thrust of the event is live, rather than a video simply uploaded to a social media channel.<\/p><p>Some other similarities:<\/p><ul><li>Both allow screen sharing, which allows displaying of pre-recorded videos or prepared materials<\/li><li>Both allow guests to join with their own video and audio, although the manner in which this is done differs by platform<\/li><li>Both feature text-based chat functionality for the audience to comment and react<\/li><li>Both give the host the ability to mute other participants<\/li><\/ul><h2>The difference between Video Conferencing and Live Streaming: Control<\/h2><p>A Zoom call is instantly recognizable. We\u2019re used to seeing the tiled layout of participants but here\u2019s little room to make it your own or craft the best viewing experience for your audience.<\/p><p>Comparatively, live streaming allows for complete control over what your audience sees on the stream. This includes highlighting guests with the right amount of screen real estate, placing logos and brand elements on screen, adding text elements that strengthen your message, and featuring sponsors.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-21686 size-full\" src=\"https:\/\/golightstream.com\/wp-content\/uploads\/2020\/03\/1280x720_SupportingVisuals.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/p><p>Another major difference between the two is the role of the audience. On a video conference, EVERYONE is a participant. Even with a great host, the audience is left to pilot their own experience instead of relaxing and enjoying the show. On the other hand, similar to an evening talk show or news broadcast, live streamers lead the experience and choose all aspects of guest appearances (who they are, when they come in during the show, where they go on the screen, how many of them there are, etc.)<\/p><h2>Which is right for me?<\/h2><p>Imagine a 5-person panel: Live streaming allows for a professional and unique look. You can think through how certain people are positioned on screen, and even allow conversation among guests (which is possible with <a href=\"https:\/\/golightstream.com\/greenroom\">Green Room<\/a>), preventing overtalking when prepping to answer questions.<\/p><p>Now, imagine a happy hour among friends: You don\u2019t need to add branding, or particularly care where people show up on screen. As long as you can see your friends, you\u2019re happy, no matter the view. There\u2019s a lot of examples in between the two (classes, podcasts, concerts), but here\u2019s the question to ask: Will your audience appreciate you being able to create a more produced experience? If yes, go with live streaming. If it&#8217;s just your pals hanging out, Video Conference away.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are two main ways people are connecting online: Video Conferencing and Live streaming. They\u2019re similar, but the differences are important to know when deciding which is right for you.<\/p>\n","protected":false},"author":1,"featured_media":22899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[86,143,144,149],"class_list":["post-22466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-content","tag-live-stream","tag-video","tag-video-conferencing","tag-zoom"],"acf":[],"_links":{"self":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts\/22466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/comments?post=22466"}],"version-history":[{"count":0,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts\/22466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/media\/22899"}],"wp:attachment":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/media?parent=22466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/categories?post=22466"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/tags?post=22466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}