{"id":4801,"date":"2016-12-28T09:58:17","date_gmt":"2016-12-28T15:58:17","guid":{"rendered":"https:\/\/www.infiniscene.com\/?p=4801"},"modified":"2016-12-28T09:58:17","modified_gmt":"2016-12-28T15:58:17","slug":"importance-stream-title","status":"publish","type":"post","link":"http:\/\/dev.prlxweb.com\/golightstream\/importance-stream-title\/","title":{"rendered":"Importance of a Stream Title"},"content":{"rendered":"\t\t
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As a new or small streamer, many potential first impressions of your stream will come from just your thumbnail and title. On Twitch, you effectively have about 250×200 pixels of space to tell a viewer why they should choose to watch your stream. Since the thumbnail is just periodically generated screenshots of what\u2019s happening on your stream, the only real thing you have control over is the\u00a0title.<\/span><\/p>

The title or headline is constantly overlooked by most streamers as they\u2019re too focused on the actual content of the stream<\/a><\/strong> or technical setup — which are both COMPLETELY valid to focus on. However, if you can\u2019t get people to watch your stream then does it matter?\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cWhen you have written your headline, you have spent eighty cents out of your dollar.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Ogilvy\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
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David Ogilvy<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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While the above quote from advertising-legend, David Ogilvy refers mainly to an advertising spend – it still applies here. We\u2019re also not downplaying the content of your stream by any means but if you want people to check your stream out from the category page then you better be putting some thought into that headline. So, \u201cWhat goes into a good headline?\u201d you may now be wondering. Let\u2019s take a look at some things to keep in mind with some good and bad examples along the way. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- GRAB ATTENTION AND BE SPECIFIC -<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Grinding Ranked 5’s<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Challenger Support, Learn to Get Better!<\/strong><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What\u2019s more interesting out of those two League of Legends related headlines? I think it\u2019s pretty obvious but let\u2019s break this down. \u201cGrinding Ranked 5\u2019s\u201d just states what you\u2019re going to be playing. That\u2019s it. I don\u2019t know what you play, how good you are, and what sort of stream I can expect. The other headline explicitly states that they\u2019re a good player (Challenger), what position they play (Support), and tells the viewer the stream is educational (Learn to Get Better).<\/span><\/p>

Some people will tell you that you always want to cast a wider net to attract as many people as possible. With almost 2 million + broadcasters on Twitch these days and growing platforms like Mixer — it\u2019s easy to get lost in the mix as a broadcaster. That\u2019s why you\u2019ll want to be specific in what your stream is offering to a viewer. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- KNOW YOUR LIMIT - <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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You may have read the last section and said to yourself, \u201cOkay, let\u2019s just include a lot of information then!\u201d. No so fast. You\u2019ll get about 140 characters on Twitch and Mixer before the rest of your headline gets cut off so try to be concise in your messaging. Don\u2019t sweat it though if you\u2019re on YouTube since you can have about 80 characters due to the platform allowing you up to 2 lines of titling. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- SHOW YOUR PERSONALITY -\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alright, so maybe you\u2019re not a top tier player but perhaps you\u2019re really funny. If that\u2019s the case then you have to let that shine in your title. Here\u2019s a few examples\u2026<\/span><\/p>