{"id":5054,"date":"2017-01-26T13:02:22","date_gmt":"2017-01-26T19:02:22","guid":{"rendered":"https:\/\/www.infiniscene.com\/?p=5054"},"modified":"2017-01-26T13:02:22","modified_gmt":"2017-01-26T19:02:22","slug":"how-to-run-a-giveaway","status":"publish","type":"post","link":"http:\/\/dev.prlxweb.com\/golightstream\/how-to-run-a-giveaway\/","title":{"rendered":"How to Run a Giveaway"},"content":{"rendered":"\t\t
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Giveaways are a surefire way of getting some more eyeballs on you as a streamer and maybe even gaining some new viewers in the long run. If you have some money to spare or maybe you just got a gift you don\u2019t really need then why not try a contest? Before you go spamming Twitter saying you\u2019re giving away that Amazon gift card, look over the following pointers to make sure you\u2019re getting the most out of your giveaway.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identify Your Goals<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Before doing anything, you should figure out what you\u2019re trying to accomplish. More often than not, if you\u2019re streaming then you\u2019re probably trying to go for more follows on your channel. But how many do you want before you give the prize away? Try to go into the giveaway with a number in your head to set some expectations.<\/span><\/p>

Make sure your expected number is reasonable compared to your actual prize too. Try to think of it from a marketing standpoint – what is the cost per acquired follower? If it\u2019s a $25 Amazon Gift card, maybe you want at least 25 followers so the cost per follower is $1. Use this line of thinking when determining your goal.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Prize Wisely<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The item you choose to giveaway will determine what kind of viewer you draw in. If you\u2019re trying to cast a wider net then go for items that don\u2019t tie a viewer to a certain platform or service. For example, a new copy of Uncharted 4 is only playable on a PS4 so that immediately cuts any potential interest out from PC and Xbox owners.<\/span><\/p>

On the contrary though, maybe you\u2019re primarily a Smash streamer that wants to giveaway a SSB GameCube controller. That severely cuts your target demographic down but at least you know that you\u2019re gaining followers from viewers who watch Smash and are really engaged with that community. You\u2019re likely to retain a potential follower this way because you\u2019re aligning your interests.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Organize it right<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There\u2019s more than a few services out there to accomplish what you\u2019re looking for but we\u2019re big fans of Gleam<\/a><\/strong><\/span>. It allows you to run a giveaway for absolutely free and offers some solid features even at a free tier. Some of these features are 1-click entering (aka quick and hassle free), built in sharing, and many 3rd party integrations like Twitch and YouTube so users can easily follow your account on those services for an entry.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Gleam also gives you a hosted landing page and allows you to embed your contest anywhere. But where will you post it, you ask? Well that brings us to out last and final topic…<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Promotion is key<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can do everything else correct but if you don\u2019t put the giveaway in front of anyone, does it matter? Probably not. We\u2019d recommend at least 1-2 weeks run-time for smaller prizes (under $0-$150) and even up to 3-4 weeks for larger prizes ($150+). If you\u2019re going to spend this money then you want to get your money\u2019s worth, right?<\/span><\/p>

Before and during the giveaway, you\u2019ll want to reach out to your existing viewers and let them know what you\u2019re doing. Some other not-so-obvious tactics would be to tag the product in a tweet in hopes for a RT or even try to reach out to the company themselves, ask any of your friends to promote the giveaway, post on \/r\/giveaway, potentially partner up with a larger influencer on a giveaway, and take out a FB ad if you have more budget. <\/span><\/p>

Also, make sure you have one or even both of the following: 1) information or a panel dedicated towards the giveaway on your streaming platform 2) some branding on your actual stream that instructs viewers to enter the giveaway.<\/span><\/p>

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Well that\u2019s going to do it for this rundown on organizing a giveaway as a streamer. Did we miss anything? Come yell at us in our Discord<\/a><\/span><\/strong> if so and maybe we\u2019ll even let you promote your own giveaway on it as well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Giveaways are a surefire way of getting some more eyeballs on you as a streamer and maybe even gaining some new viewers in the long run.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[65,67],"class_list":["post-5054","post","type-post","status-publish","format-standard","hentry","category-growth","tag-giveaway","tag-growth"],"acf":[],"_links":{"self":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts\/5054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/comments?post=5054"}],"version-history":[{"count":0,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/posts\/5054\/revisions"}],"wp:attachment":[{"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/media?parent=5054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/categories?post=5054"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dev.prlxweb.com\/golightstream\/wp-json\/wp\/v2\/tags?post=5054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}